Digital

kkwbeauty.com

Instagram:@KKWbeauty

Twitter: @KKWbeauty

Snapshot

Total funding: Unknown

Revenue: $100 million

Valuation: Unknown

Benefit, Fenty Beauty, Kylie Cosmetics, MakeUp Forever, NYX Tarte and Urban Decay.

Kim Kardashian West capitalized on her massive following to build her eponymous beauty label selling large quantities of products in very short periods. KKW launched with inclusivity as its focal point, featuring a wide range of nude lip colors and foundations suitable for all skin tones.

2020

  • Expands into 25 Nordstrom stores and nordstrom.com.
  • Launches “Celestial Skies” collection with eye, lip and face products. 

2019

  • KKW Beauty launches in Ulta Beauty stores.
  • KKW fragrance launches in Australia exclusively at Myer department store.
  • Kardashian West appears on the Chinese ecommerce platform Taobao to promote the KKW fragrance line. Her Livestream appearance attracts over 13 million viewers and sells 150,000 bottles of KKW perfume.

2017

  • In November, KKW Beauty launches three scents available on the company’s website.  
  • Kim Kardashian West launches KKW Beauty, her eponymous beauty label with $48 creme contour kits. 300,000 kits sell online within three hours.