Snapshot

Total funding: $250,000

Revenue: Kylie Cosmetics: Est. $360 million in 2018

Valued: Kylie Cosmetics: $900 million in 2019

ColourPop, Fenty Beauty, Glossier, KKW Beauty, Milk Makeup, NYX Cosmetics.

Link to Kylie Chronicles. 

Founder Kylie Jenner’s massive built-in fanbase, combined with her partnership with Seed Beauty, a notable cosmetics manufacturer, helped make Kylie Cosmetics one of the fastest-growing beauty brands of all time.

2020

  • Jenner trademarks “Kylie Con” And “Kylie Museum.”
  • Coty announces the appointment of Christoph Honnefelder as CEO at Kylie Cosmetics and Kylie Skin. 
  • Coty and Kylie Cosmetics appoint Christoph Honnefelder as CEO of Kylie Cosmetics and Kylie Skin.

2019

  • March 26, reaches 20 million followers on Twitter. 

2018

  • On August 30, Kylie announces via Twitter that Ulta Beauty will carry   starting in the 2018 holiday season.
  • On August 1, hosts a pop-up in the Westfield Mall in Century City, offering a chance to buy the Birthday Collection before it launches online. 
  • July 11, Forbes names Jenner the “youngest-ever self-made billionaire.” 
  • On May 18, opens a pop-up in San Francisco.

2017

  • In December, introduces the Kylie Truck, a mobile pop-up shop that travels around Southern California. 
  • In November, partners with Topshop for a five-week pop-up experience, appearing in 7 Topshop stores across the U.S.
  • In February, opens a pop-up in New York during New York Fashion Week. 

2016

  • In December, opens its first pop-up store in the Westfield Topanga Mall in Los Angeles. 

2015

  • In November, Kylie Jenner introduces Lip Kit by Kylie on her instagram.

2020

  • January 22, launches a new line of lipsticks. 
  • January 17, launches Pink Dreams a new Kylighter.
  • Collection: February 14, launches a “Stormi” collection in reference to her one-year old daughter.

2019

  • November 19, launches the Holiday19 palette, with free shipping for 24 hours.
  • The Holiday Collection launches in Ulta Beauty on October 17th.
  • Collection: August 10, launches Kylie’s money-themed Birthday Collection. 
  • Collection: July 10, lanches Under the Sea Summer Collection.
  • June 7, launches Posie K Velvet Lip Kit and Bare Matte Lip Kit.
  • Collaboration: June 14, drops its third collaboration with Khloe Kardashian.
  • April 29, launches the Kybrow Collection introducing six new products—Brow Pencil, Brow Pomade, Brow Powder Duo, Brow Gel, Brow Brush and Brow Highlighter.
  • March 29, drops three new Lip Kit shades—Mind Ya Business velvet, Extraordinary matte and Bad Lil Thing matte. 
  • March 20, drops 28 eyeshadow singles. 
  • February 1, launches its 2019 Valentine’s Collection.  

2018

  • December 26, launches three new Metal Lip Kits.
  • November 26, launches High Gloss four-piece set. 
  • Collaboration: November 23, for Black Friday drops KKW X KYLIE, its second collaboration with Kim Kardashian.
  • Collection: November 19, launches its annual Holiday Collection.
  • November 23, Kylie Jenner drops her 2019 Calendar. 
  • November 17, Kylie Cosmetics is available in all Ulta Beauty stores. 
  • November 8, launches seven new high glosses. 
  • October 26, drops two new Extended Palettes and three new Lip Kits.
  • Collection: October 12, launches the Halloween Collection. 
  • Collaboration: September 21, launches Kylie x Jordyn Collection—a collaboration with Kylie’s best friend Jordyn Woods.
  • September 7, launches 28 single eye shadows. 
  • Collection: August 6, launches the third annual Birthday Collection, the 21 Collection, for Kylie’s 21st birthday. 
  • Collection: July 13, launches the 2018 Summer Collection.
  • Collection: June 28, launches the Sorta Sweet Collection. 
  • June 13, launches new lip liner and singles shades. 
  • June 1, launches four new shades of red Lip Kits. 
  • Collaboration: May 13, launches the Kris Kollection, a collaboration with Kylie’s mom Kris Jenner.
  • May 1, launches the Bronze Extended Palette. 
  • Collection: April 24, launches the Kourt x Kylie Collection, Kylie’s collaboration with her sister Kourtney Kardashian. 
  • April 10, launches four new Lip Kits—Ironic, Boss, Say No More and Bare.
  • April 6, launches six new lip liner shades.
  • April 4, launches OG Lip Trio. 
  • Collection: February 28, launches its Weather Collection inspired by Kylie Jenner’s daughter Stormi. 

2017

  • December 13, launches 20 new lipsticks, The Silver Series, as well as 30 concealer shades
  • Collaboration: May 31, drops In Love with the Koko, its second collaboration with Khloe Kardashian. 
  • Collection: April 24, drops its first collection with Kim Kardashian.

2016

  • Collaboration: November 9, debuts its first collaboration with Khloe Kardashian called the Koko Kollection.
  • In July, launches its first eyeshadow product called The KyShadow Palette. 
  • In February, Kylie launches six new shades of her eponymous Lip Kits under the rebranded label.

2020

  • Promotion: January 17, offers a “2 for $25” sale on all blush, bronzers & kylighters.
  • Restock: January 13, restocks Kylie Skin Sets and Kylie Skin Lips travel case.
  • Promotion: January 10, launches giveaway where the winner receives every product in the new 2020 Collection.
  • Promotion: January 8, offers 25% discount on Kylie’s 2020 must have picks. 
  • Promotion: January 6, offers 25% off Kylie’s faves until January 9.
  • Restock: January 4, restocks dark brown Kybrow Pomade.

2019

  • Promotion: December 4, launches the 12 days of Christmas deal, featuring a new promotion everyday until December 14. Each deal lasts 24 hours.
  • Promotion: November 16, celebrates its one year anniversary in Ulta Beauty stores and offers 30% off all products.
  • Promotion: November 11, offers the fall glam bundle, three items for $58 (a $72 value).
  • Promotion: November 9, offers 30% off the Summer collection during a 24-hour flash sale. 
  • Promotion: November 9, offers 50% off palettes in Ulta Beauty stores for 24 hours. 
  • Promotion: October 30, offers $12 concealers at Ulta Beauty for a limited time.
  • Promotion: October 30, promotes a two-day Halloween sale offering a free gift when the customer spends $40, two gifts for $60, three gifts for $80 and four gifts for $100.
  • Promotion: October 25, promotes a customizable eyeshadow palette for $45, for a two day sale.
  • Promotion: October 23, promotes a 24 hour flash sale with $5 off all concealers.
  • Promotion: October 21, offers a 39% discount on the KKW lip set in honor of Kim Kardashian West’s birthday for 24 hours.
  • October 18, launches four new Fall Shimmer Eye Glaze shades and offers any eyeliner for $5 with any eye shadow purchase.
  • Promotion: October 16, offers 40% off Kris collection, Kylie and Boss lip kits for 24 hours.
  • Promotion: October 5, adds new items to 40% off sale.
  • Promotion: October 2, celebrates National Brow day with a $5 discount on Kybrow Singles for 24 hours.
  • Promotion: September 20, promotes its Annual End of Summer Sale and offers 25% off sitewide.
  • Promotion: September 19, offers the Lip Blush bundle for $55 one day only. 
  • Promotion: September 16, offers two Kybrow products for the price of one for two days.
  • Promotion: Starts the 21 days of beauty event on September 14, offering 50% off matte and velvet lip kits. 
  • Promotion: September 7, offers 25% off the High Gloss set for a 12 hour Flash Sale.
  • Promotion: August 30, offers buy one get one free on all Lip Kits for their Labor Day sale. 
  • Promotion: August 26, offers lipliners for $5 along with a free sharpener. 
  • Promotion: August 17, offers free makeup bags with a $40 purchase or more. 
  • Promotion: August 14, offers 25% off Lip Kits for 48 hours.
  • Promotion: August 4, 40% off all Kardashian sister collaborations in honor of National Sisters Day. 
  • Restock: July 27, restocks Valentine’s Day ‘19 Collection.
  • Promotion: July 27, 2 for $20 lip singles in honor of National Lipstick Day.
  • Promotion: July 25,  gives away 5 signed 2019 Summer Collection PR Boxes through instagram.  
  • Restock: July 24, restocks Summer ‘18 eyeshadow palette. 
  • Promotion: July 4th Sale 20% off sitewide and up to 50% off select items.
  • Restock: June 28, restocks full Kybrow Collection. 
  • Promotion: June 27, offers a free OG Koko Single with every $25 spent honoring her sister Khloe’s birthday. 
  • Promotion: June 23, offers 25% all Extended Palettes. 
  • Promotion: June 22, offers $5 off orders placed through the   App.
  • Restock: June 21, restocks select products from the Valentine’s Day 2019, Holiday 2018 and Birthday 2018 collections. 
  • Promotion: June 19, offers free brushes with any purchase of Setting Powder, Blush, Bronzer, Kylighter, Ulta Glow, face or eye palette.
  • Promotion: June 15, hosts a giveaway of 10 signed PR boxes of the Koko Kollection.
  • Promotion: April 21, offers free shipping on all domestic orders as well as free international shipping on orders $40+.
  • Restock: March 29, restocks Crush Blush from the Valentine’s Collection as well as Salted Caramel and Cotton Candy Cream Kylighters. 
  • Promotion: February 14, offers 2 for $20 on all matte, velvet, and gloss singles for Valentine’s Day. 
  • Restock: February 14, restocks Valentine Lip Kit from the 2017 Valentine Collection as well as the Bite Me Lip Kit from the 2018 Halloween Collection. 
  • Restock: February 13, restocks all blushes, bronzers and highlighters.
  • Promotion: February 9, offers one free Posie K lip liner with any purchase of the Posie Trio.
  • Restock: February 4, restocks seven-piece High Gloss bundle.
  • Promotion: January 23, offers 50% off six-piece mini-gloss set from the Hello 21 Collection. 

 

2018

  • Promotion: December 26, for their End of Year Sale offers up to 40% off on selected items as well as a free Kylie makeup bag with purchases over $100.
  • Promotion: December 24, hosts a $500 gift card giveaway every day for 12 days as a part of her 12 Days of Christmas Promotion. 
  • Restock: December 13, restocks the Kylie x Jordyn Collection as well as other products. 
  • Restock: November 26, restocks select items from the Holiday Collection. 
  • Promotion: November 23, offers 40% off lip products and 30% off face products and palettes for Black Friday. 
  • Promotion: October 30, offers 40% off select items as a part of the Halloween Flash Sale.
  • Promotion: October 16, hosts a giveaway of signed magnetic palettes complete with all 28 eyeshadow single shades.
  • Promotion: September 29, offers a free makeup bag with all purchases over $40. 
  • Promotion: September 26, offers two for $30 on all concealers. 
  • Promotion: September 1, offers buy one get one free Lip Kits for Labor Day Sale.  
  • Restock: August 24, restocks Kylighter shade Salted Caramel. 
  • Restock: August 20, restocks Bronze Extended Palette. 
  • Promotion: August 10, gives away free keychains in honor of Kylie’s birthday. 
  • Restock: August 10, restocks the 21 Birthday Collection. 
  • Promotion: July 29, offers two for $25 on all crème and matte lipsticks for National Lipstick Day.
  • Restock: July 24, restocks the Nice Palette from the 2017 Holiday Collection as well as the Kris Kollection.
  • On July 24, drops a Kris Jenner makeup bag to accompany the restock. 
  • Restock: July 20,  restocks the Summer Collection. 
  • Restock: June 29, restocks three Lip Kits—Boss, Say No More and One Wish. 
  • Restock: June 28, restocks Lip Kits in shades Boss, One Wish and Say No More. 
  • Restock: June 20, restocks Lightning Bolt Ultra Glow from the Weather Collection, all Kylighters, two glosses and the Wet Set
  • Promotion: June 15, offers free shipping on all domestic orders, no minimum purchase required. 
  • Restock: May 29, restocks the original Koko Kollection Lip Set and launches the In Love with the Koko set as singles.
  • Promotion: May 28, offers up to 20% off sitewide for Memorial Day Sale. 
  • Restock: May 25, restocks several Lip Kit shades. 
  • Promotion: May 24, offers two concealers for $30. 
  • Restock: May 23, restocks the Royal Peach Palette. 
  • Promotion: May 4, hosts its annual buy one get one free Lip Kit Sale. 
  • Promotion: April 28, offers a free shirt with every order while supplies last. 
  • Restock: April 28, restocks Posie K Trio. 
  • Restock: April 27, restocks the Kourt x Kylie Collection as well as four Lip Kit shades.
  • Promotion: April 26, hosts a flash sale, 40% off select items.
  • Restock: April 16, restocks Ultra Glows. 
  • Promotion: April 8, gives away two free lip gloss shades. 
  • Restock: April 5, restocks four velvet singles—Boy Bye, Shook, Low Key and Commando.
  • Promotion: March 30, offers buy one get one free on blushes and Kylighters. 
  • Restock: March 28, restocks four Lip Kit shades—Angel, Clove, Twenty and Hollyberry—as well as Ultra Glows
  • Promotion: March 24, offers a free t-shirt with every order while supplies last. 
  • Restock: March 22, restocks True Brown K Lip Kit. 
  • Promotion: March 16, offers 20% off sitewide for St. Patrick’s Day Sale. 
  • Restock: March 9, restocks the Weather Collection. 
  • Promotion: March 5, offers two for $30 concealers.
  • Restock: February 23, restocks creme lipsticks as well as matte, velvet singles and glosses.
  • Promotion: February 14, offers two lip singles for $20 for Valentine’s Day Sale.
  • Restock: February 13, restocks the Nice Palette among other select items. 
  • Promotion: January 30, hosts a 24-hour  flash sale offering 40% select items. 
  • Restock: January 12, restocks various Lip Kits, matte singles, velvet singles and more. 
  • Restock: January 5, restocks various lipsticks. 

2017

  • Restock: December 20, restocks 9 velvet lip singles. 

2020

  • Launch: January 3, launches new loofah and Body Scrub bundle.
  • Promotion: January 1, announces free face wipes with every order for 24 hours. 

2019

  • Launch: December 18, announces it will launch in Europe in Spring 2020, partnering exclusively with Douglas, a German perfumery chain that will stock six Kylie Skin products—including the Foaming Face Wash, Face Moisturizer and Eye Cream. 
  • Restock: December 31, restocks its eye cream.
  • Promotion: In August, offers 25% off its SPF Sunscreen Oil in an email.
  • Restock: August 19, restocks its six-piece sets. 
  • Restock: July 22, restocks individual products from its first drop. 
  • Collection: July 22, launches its new Summer Trio products—Coconut Body Lotion, Coconut Body Scrub, and Broad Spectrum SPF 30 Sunscreen Oil.
  • Promotion: July 16, hosts another Instagram giveaway, this time with the new Summer Trio package.
  • Promotion: June 20, offered a giveaway on Instagram for 10 signed six-piece sets.  
  • Restock: June 10, restocks its individual products. 
  • Restock: June 5, restocks its six-piece sets. 
  • May 22, launches with six products—foaming face wash, walnut face scrub, vanilla milk toner, face moisturizer, vitamin c serum and eye cream.