Rent the Runway is a rental platform offering designer clothing and accessories for women. Users can rent items for a specific occasion or can subscribe to its monthly membership program. Rent the Runway is credited with altering the way that women shop—buying less with the introduction of its Unlimited plan— but the company came under fire for operational issues as the company struggled to keep up with the rising demand. While the company is currently the leader in rental, it will need to further develop its technology and customer service practices to maintain its position.

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