Instagram: @savagexfenty

Twitter: @savagexfenty


Total funding: $70 million

Revenue: Unknown

Valued: Unknown

Rihanna launched the Savage X Fenty line at a time when consumer’s frustration with the lingerie industry was at an all-time high. The brand’s wide range of sizes, nude color options, and models-of-all-sizes-approach—combined with its founder’s mega-stardom—made Savage X Fenty an instant hit.

Victoria’s Secret and Third Love.


  • Names singer Normani as its first brand ambassador. 
  • Launches limited-edition collection with the proceeds supporting breast cancer. 
  • Launches limited-edition capsule benefiting Rihanna’s nonprofit foundation. 
  • Receives $50 million in funding led by venture capitalists and Jay-Z.




  • Becomes available on
  • Presents a collection during New York Fashion Week in September.
  • Launches with a membership program for a $50 annual fee, granting members free shipping and early access to limited-edition products.
  • In May, Rihanna announces the launch of Savage X Fenty. Together with TechStyle Fashion Group (the subscription retailer that owns Fabletics and ShoeDazzle) Rihanna launches Savage X Fenty. The first collection features 90 pieces of lingerie, sleepwear and accessories and was available for sale on the brand’s website.