Instagram: @stitchfix
Twitter: @stitchfix


Total funding: $79.4M in private funding.
Valued: As of 2019, $1.5 billion.
Revenue: Net revenue of 2019, $1.6 billion.

Stitch Fix is an online personal styling service using algorithms and stylists to create curated boxes for men, women and children. The retailer’s investment in technology and its ability to collect consumer data has helped the company see rampant growth over the last four years. As consumers continue to lose interest in subscription boxes, Stitch Fix is expanding into new personalization capabilities, like the launch of its direct-buy feature, which will likely help the company maintain its incremental growth in 2020.

Trunk Club, Dia & Co and Wantable.


  • Launches “Shop your looks” feature, which allows customers to browse the website and purchase items outside of their curated Fix.


  • Reports 3.2 million active clients, an increase of 18% year-over-year and net revenue of $432.1 million, an increase of 36% year-over-year.
  • Buys Finery, the digital wardrobe startup.
  • Appoints Elizabeth Spaulding as president and Paul Yee, the Chief Financial Officer steps down. 
  • Opens direct selling on its platform for the first time, launching two new features that let customers shop personalized recommendations directly, without scheduling a “Fix.”


  • Grows its staff to 5,800 employees—3,000 stylists and 75 data scientists.
  • Launches in the U.K.—its first international market.
  • Lawyers accuse Stitch Fix of violating federal securities laws in making misleading statements about its growth prospects—resulting in class action lawsuits. 


  • Files S-1 and becomes a public company one-month later.
  • Raises $42 million from outside investors. 
  • Launches Style Shuffle feature, which allows customers to rate a set of clothing images every day. 
  • Adds plus sizes.





  • Raises $12 million in Series B funding led by Benchmark.
  • Opens warehouse in South San Francisco.
  • Raises $4.75 million in Series A funding and grows to 49 employees.


  • Relocates from Cambridge, MA to San Francisco, CA.
  • Katrina Lake and Erin Morrison Flynn launch Stitch Fix.