Snapshot

Total funding: $154 million

Revenue: Unknown

Valuation: Unknown

Thrillist was among the first players to evolve from a digital newsletter to a multimedia platform and ecommerce site. The company helped pave the way for other media sites to monetize their readership through a content infused commerce approach. But the early-mover advantage has led to many wrong turns and spent capital trying to forge a sustainable business model.

Elite Daily, Refinery29, Urban Daddy Inc.

2019

  • Group Nine Media and Refinery29 allegedly begin talks about a merger. 

2017

  • Three months after shutting down the company, JackThreads resurfaces with a new website and a wider product offering.
  • In May, JackThreads shuts down its website.

2016

  • Merges with the Dodo, NowThis News and Seeker to create Group Nine Media. The company receives a $100 million investment from Discovery, bringing its valuation to $600 million. 
  • JackThreads launches a try-at-home model called TryOuts.

2015

  • Raises $54 million. Thrillist and JackThreads split into two separate companies. 

2014

  • Makes $92 million in annual revenue. About 75% of this revenue stems from JackThreads. 
  • Audience grows to 8 million. 
  • Launches Supercompressor, a separate newsletter and blog about tech.

2013

2010

  • Acquires the menswear flash sale startup JackThreads.

2009

  • Makes $8 million in annual revenue, carried by ad sales. Thrillist now features content on a handful of U.S. cities. 

2006

  • Officially launches as an email newsletter for young men about where to eat, drink and shop in New York

2004

  • Thrillist is founded by Ben Lerer.