The digital publishing company Thrillist Media Group was founded in 2004 by Ben Lerer, officially launching in 2006 with a digital newsletter for young men that gave them the 411 on where to eat, drink and shop in their city.

Loose Threads Knowledge Bases are Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that drive growth.