Tristan Walker founded Walker & Company (W&C) in 2013 to create a “suite” of brands that would address the needs of people of color with coarse or curly hair. The company’s celebrity investors like Nas, John Legend, and Earvin "Magic" Johnson combined with its education-as-marketing approach helped the company to attract Proctor & Gamble’s attention, resulting in a sale to the conglomerate in 2018.

Loose Threads Knowledge Bases are Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

Become a member to access this research.

Empowering leaders with the unparalleled insights, connections and data required to build enduring consumer brands.

Insights

Dynamically track the most important themes and developments for consumer brands with Threads; Dissect the trajectory of fast-growing consumer brands with Knowledge Bases.

Connections

Connect with peers and problem solve off-the-record at Founder Therapy; Foster deep connections and uncover opportunities at off-the-record events such as Loose Threads Live; Text us a business challenge and we’ll help solve it with the SOS Hotline.

Data

Benchmark and evolve your marketing strategy with The Megaphone Report, our quarterly report evaluating how 50 brands and retailers are using Facebook, Instagram and email marketing.
subscribe