Snapshot

Total funding: $33.3 million and acquired by Procter & Gamble for less than $30 million in 2019

Revenue: Est. $51-$100 million in 2018

Valuation: Unknown

Brand Factory, Cornerstone, Dollar Shave Club, Harry’s, My Shaving Club, RazorsDirect, 800Razors

Tristan Walker founded Walker & Company (W&C) in 2013 to create a “suite” of brands that would address the needs of people of color with coarse or curly hair. Its sale to Procter & Gamble in 2018 gave W&C the resources it needed to scale both its advertising efforts and its wholesale distribution a feat the digitally-native company could not reach without the help of a CPG conglomerate.

2020

  • Bevel announces eleven new products and a nationwide distribution plan, significantly increasing its retail presence.

2019

  • Bevel launches its first skincare collection, featuring four products ranging from $12-$16.
  • Bevel attends the Essence Festival for the first time. 

2018

  • Walker & Company announces plans to move its headquarters from Silicon Valley to Atlanta, home to its largest customer base. 
  • Procter & Gamble acquires Walker & Company Brands in December for a reported $31 million

2017

  • Form Beauty makes its first wholesale appearance with Sephora, both online and in stores, in July. 
  • Walker & Company launches Form Beauty exclusively on FormBeauty.com in June. The haircare line targeting women of color includes ten products that range from $22-$32.

2016

  • Bevel partners with the Southern Intercollegiate Athletic Conference became the first official grooming partner of the SIAC. 
  • Bevel makes its first wholesale appearance with Target, both online and in stores, for the first time selling its products à la carte.

2015

  • Launches Bevel Classics, a multimedia vertical that explores style, culture, and community in the grooming space, and specifically the barbershop experience. This seems to have replaced Bevel Etiquette and appears on the website’s larger blog presence, Bevel Code
  • Raises $24 million in Series B funding led by Institutional Venture Partners.

2014

  • Launches the blog Bevel Etiquette to educate men on grooming through editorial content. 
  • Raises $6.9 million in Series A funding led by Andreessen Horowitz.

2013

  • Walker & Company launches Bevel as a shaving subscription service. At $59 upfront, plus $29.95 per month, customers receive a starter kit and refill every three months, with the option to pause or terminate at any time.   
  • Tristan Walker launches Walker & Company with the mission of developing a collection of brands to address the personal care issues faced by people of color.