Loose Threads Letters

A new series of open letters that present ideas for companies across the rapidly changing consumer economy to improve their businesses.

Dear Peloton: One Thing I Would Do


Right now, this data lives on each rider’s bike and on your servers, but, like the stationary bike, it never leaves home. That could drastically change if you created a personalized, data-driven apparel program where riders could order products that…

Dear Zara: One Thing I Would Do


Working in the consumer products space, I have examined many different companies, but Zara remains one of the most fascinating studies. Your accomplishments—from a supply chain, retail, digital and culture perspective—rival few others because of the…

Dear Simon Property Group: One Thing I Would Do


Dear David, The Westchester was my local mall growing up in New York, and I have fond memories visiting it both when I just wanted to wander and when I knew what I wanted to buy. When I would traverse its multiple wings and floors, there was always…

Dear Bloomingdale’s: One Thing I Would Do


Dear Tony, Bloomingdale's used to be one of the first places I went when I was looking to make a big purchase—a new coat, a blazer, some jeans—but I didn’t know what brand I was going to buy. There was always a bit of chaos, but the wide selection…

Dear J.Crew: One Thing I Would Do  


Dear Jim, I, like millions of other people, am a longtime J.Crew customer. Over the last few years, I have interacted with the brand both in store and online, as both a shopper and an observer. While some things are working well, there are…