Loose Threads Letters

A new series of open letters that present ideas for companies across the rapidly changing consumer economy to improve their businesses.

Dear Bloomingdale’s: One Thing I Would Do


Dear Tony, Bloomingdale's used to be one of the first places I went when I was looking to make a big purchase—a new coat, a blazer, some jeans—but I didn’t know what brand I was going to buy. There was always a bit of chaos, but the wide selection…

Dear J.Crew: One Thing I Would Do  


Dear Jim, I, like millions of other people, am a longtime J.Crew customer. Over the last few years, I have interacted with the brand both in store and online, as both a shopper and an observer. While some things are working well, there are…