Luke Droulez is the CMO of Parachute, which makes goods for the home. As the company’s first hire, he has unique expertise in scaling with constraints and experimenting with a variety of advertising channels and markets as the digitally-native brand builds out a physical footprint of stores. In Retail Marketing and Retail as Marketing, he’ll impart lessons learned from building Parachute’s marketing strategy from the ground up and how Parachute’s retail stores fuel its evolution.

Apply to purchase a ticket





About Loose Threads Live 

As the captain of your ship, you need to understand the strategic shifts and opportunities affecting the consumer landscape and discover the right partners to realize it. We created Loose Threads Live to catalyze connections, strategic thinking and action. This is not a conference—it’s an expedition.

High-level, curated attendees 

A high-level gathering is only as good as its weakest link. With only 100 seats available, we’re putting high-caliber and wide-reaching leaders together for a single day, without the distraction of endless vendors and junior employees. You’re here for a reason.

Off the record

Press and social media turns human executives into corporate robots. Loose Threads Live is entirely off-the-record, giving you the opportunity to speak your mind and challenge your beliefs—without the fear that someone will twist your words in the public sphere, and without going on autopilot.

Active, not passive

Close your laptops for some real face time. Our intimate gathering will set the stage for dynamic discussions and longer Q&A sessions with your fellow attendees and speakers. After each session, you will have ample time to carry on the conversation.

Quality of content

Instead of overloaded panels and pay-to-play speaking opportunities, our curated schedule and dynamically moderated discussions will challenge your assumptions and open your mind to new ideas and approaches.