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Our reports help you grow your business the right way in the rapidly changing consumer economy.

Unravelling the fallacy of the “lifestyle brand”


“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are branching out into new industries to become “livable…

Disney World: How Disney used entertainment and hospitality to build an ecosystem, both online and offline


“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are branching out into new industries to become “livable…

Cop & Flip: Sneakerheads and the secondary market furthered sneaker culture, using brands like Nike as a vehicle for growth


“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are branching out into new industries to become “livable…