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Altruistic commerce or commercial altruism? The benefits and limitations of philanthrocapitalism


In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability, social justice or technological democratization,…

Marketing a social mission: The complexities of Nike and Citibank’s socially-minded campaigns


In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability, social justice or technological democratization,…

Digital utopianism: Facebook, OLPC and Tesla’s grand visions and debatable impact


In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability, social justice or technological democratization,…