Loose Threads Membership

Transformative analysis, data-driven insights and exclusive events for leaders across the consumer economy.

Why we built it

You have too much to read, too much to focus on, and not enough time to take it all in. For leaders in the consumer economy, thriving today means constantly answering three questions: What do I focus on? What does it mean for my business? And what do I do about it? You can’t do this alone—we’re here to help.

Membership Benefits


Monthly reports on crucial themes across the consumer economy.

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Actionable opportunities, questions and frameworks for you to put our analysis to work in your business.

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The Megaphone Report

A quarterly benchmark analyzing the digital marketing strategies of 44 digitally-native and traditional consumer brands and retailers.

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Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.

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Knowledge Bases

Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

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A weekly newsletter analyzing the most impactful developments and unearthing under-the-radar ones, enabling you to better navigate the journey ahead.

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Loose Threads Live

Our invite-only conference presents a 360-degree view of the consumer economy.

Headquarters Hotline

A direct line to Loose Threads Headquarters for quick questions and insights.


Our Research

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear Comme des Garçons: One Thing I Would Do

Comme des Garçons has pioneered a new model of creation and ownership over the almost 50 years of its existence, fostering a thriving horizontal ecosystem of brands and retail stores. No other company has the breadth and the depth that Comme does,…

Dear Triple Five Group: One Thing I Would Do

As Triple Five Group works toward the opening of American Dream Miami, you’re riding the success of your other mall properties, including Mall of America—a trailblazer in unifying theme parks with retail. Your new venture will be the biggest mall in…

Dear Hollar: One Thing I Would Do

When shoppers surf the Hollar site or app today, they can choose from thousands of products, filling up their carts with items from beauty to snacks, party supplies to toiletries, at an average of $2 to $5 dollars per SKU. Maybe while scrolling…