Loose Threads Membership

Transformative analysis, data-driven insights and exclusive events for leaders across the consumer economy.

Why we built it

You have too much to read, too much to focus on, and not enough time to take it all in. For leaders in the consumer economy, thriving today means constantly answering three questions: What do I focus on? What does it mean for my business? And what do I do about it? You can’t do this alone—we’re here to help.

Membership Benefits


Monthly reports on crucial themes across the consumer economy.

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Actionable opportunities, questions and frameworks for you to put our analysis to work in your business.

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The Megaphone Report

A quarterly benchmark analyzing the digital marketing strategies of 44 digitally-native and traditional consumer brands and retailers.

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Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.

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Knowledge Bases

Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

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A weekly newsletter analyzing the most impactful developments and unearthing under-the-radar ones, enabling you to better navigate the journey ahead.

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Loose Threads Live

Our invite-only conference presents a 360-degree view of the consumer economy.

Headquarters Hotline

A direct line to Loose Threads Headquarters for quick questions and insights.


Our Research

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear Rent The Runway: One Thing I Would Do

It has been very exciting to watch Rent The Runway usher in a new model of clothing consumption—one of the first that puts sustainability at the forefront. The company has continued to scale in the face of many skeptics, and your customers have led…

Dear Away: One Thing I Would Do

Away has built an impressive toolkit to help today’s travelers, no matter where they’re going or how they’re getting there. Your mission to improve the travel experience and its innumerable encumbrances has sparked a new group of consumers who turn…

Dear The RealReal: One Thing I Would Do

With The RealReal’s network of more than 8 million members, shoppers increasingly go to you to purchase high-end consignment items. Driving your mission to extend the lifeline of luxury clothes and accessories, you connect customers with…