Loose Threads Membership

From day one, we've formed our own lens on the consumer economy. Members have access to the most forward-looking and transformative analysis on the market. 

Our customers are founders and executives at:


Look to Loose Threads Membership to stay up to speed on evolving market forces, understand the competitive landscape, challenge their business model, stress-test their value proposition and drive professional development.


Look to Loose Threads Membership to understand the evolving brand and retailer ecosystem, learn about emerging brands that are looking to grow offline, evolve their legacy business models and drive professional development.

Real Estate Professionals

Look to Loose Threads Membership to understand market changes and developments, learn about up-and-coming companies and prospect tenants, and better position yourself to take advantage of new opportunities and mitigate the risks that come with ecommerce.

Membership Benefits


Monthly reports on crucial themes across the consumer economy.

read a sample


Actionable opportunities, questions and frameworks for you to put our analysis to work in your business.

read a sample

Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.

Read an excerpt


Analyzing the most impactful developments and unearthing under-the-radar ones every week, enabling you to better navigate the journey ahead.

Learn more

Additional Benefits

Partner Reports

We produce reports with a number of partners that expand the scope and expertise Members have access to.

Headquarters Hotline

A direct line to Loose Threads Headquarters for quick questions and insights.


Our Research

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear Rent The Runway: One Thing I Would Do

It has been very exciting to watch Rent The Runway usher in a new model of clothing consumption—one of the first that puts sustainability at the forefront. The company has continued to scale in the face of many skeptics, and your customers have led…

Dear Away: One Thing I Would Do

Away has built an impressive toolkit to help today’s travelers, no matter where they’re going or how they’re getting there. Your mission to improve the travel experience and its innumerable encumbrances has sparked a new group of consumers who turn…

Dear The RealReal: One Thing I Would Do

With The RealReal’s network of more than 8 million members, shoppers increasingly go to you to purchase high-end consignment items. Driving your mission to extend the lifeline of luxury clothes and accessories, you connect customers with…