Playbooks

Actionable opportunities and questions that accompany our reports.

Playbook: How to balance running a for-profit company with actualizing a social mission


In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability, social justice or technological…

Playbook: How to approach virality as a consumer brand


From cronuts to fidget spinners, the rise and fall of viral products are clouded in mystique. Largely outside of a company’s control, viral products gain momentum thanks to myriad external factors, as they spread throughout social networks and attract consumer attention. Still, their…

Playbook: How to control supply while maximizing demand in a digital and physical world


Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at a time when ecommerce has made shopping…

Special Reports

Heavily researched reports that look at an existential topic for the future of the consumer economy.

The Filter

One piece of no-nonsense analysis that examines an important development in the consumer ecosystem, which you can read in five minutes or less.