Actionable Reports

Analysis of crucial industry developments with opportunities, questions and frameworks to act on them.

Retail as entertainment, entertainment as retail: How commerce and culture are merging in an on-demand world


With the explosion of experience-based retail, brands, retailers and real estate professionals are at a crossroads—even those that work in the music and entertainment industries. Whereas at one time, the experience itself was enough to reel in consumers, Netflix and Hulu have plagued the…

Points of Departure: How brands, retailers and real estate developers are meeting customers on the go


The expansion of the experience economy has created a world in which shoppers are more interested in spending money on travel, events and other experiences than physical products. Social media is one of the main drivers amplifying this shift. But how and where do consumer goods brands,…

The Live Video Report


Social media is an increasingly important channel for brands and retailers to nurture customer relations and attract a broader consumer base, particularly as mobile devices flourish. The ascent of social media has also catalyzed the expansion of live streaming. This opens up an…

The Off-Price Epidemic


While off-price stores like TJ Maxx and Burlington have existed for decades, the 2008 recession—the biggest since the dot-com boom—incited retailers to turn more heavily to the off-price business model. At the time, consumers across all socioeconomic levels were stretching their wallets…

The Exclusive Product and Collab Report


In today’s competitive retail landscape, selling the same products as everyone else—and especially Amazon—puts brands and retailers on the path to self-commoditization: the race to the bottom on price that is bankrupting some companies and seriously harming others. The path to success,…

The Full Price Report


Discount-heavy pricing strategies create long-term cycles of dependence that lead to promotion-addicted shoppers and lowered profit-margins—companies end up repeatedly undercutting themselves. Brands and retailers, therefore, are looking for ways to wean people off of these discounts and…

Playbooks

Actionable opportunities and questions that accompany our reports.

How to capitalize on the intersection of commerce and culture in an on-demand world


Despite the prowess of the experience economy, even the brands, retailers and real estate professionals involved in the music, entertainment and sports industries are up against vast changes affecting their foot traffic and sales. Paradoxically, while consumer product companies are…

How to embed your company in the experience economy


As consumers increasingly spend on experiences, often at the expense of physical products, brands, retailers and real estate professionals must shift their priorities to stake out new relevance in this economy, whether they supplement an experience, add convenience to an experience, or…

How to Use Live Video


Live streaming surfaced in the U.S. in 2015, but many players in the consumer space remain skeptical about its potential benefits to brands, retailers and real estate professionals. However, live video provides an opportunity for businesses to represent themselves in innovative ways, as…

Special Reports

Heavily researched reports that look at an existential topic for the future of the consumer economy.

The Filter

One piece of no-nonsense analysis that examines an important development in the consumer ecosystem, which you can read in five minutes or less.