Weekly Reports

Actionable thematic briefings every Tuesday that get you up to speed on crucial industry developments.

The Retail Revolution Report


What does physical retail look like in a world where tens of millions of products are readily available on the Internet? It no longer needs to be the only place where shoppers find, buy and receive products. This should free up companies to experiment and push the boundaries of what their…

The Plus Size Opportunity


There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over two-thirds of American women fit into the…

The Customer Acquisition Report


Paid digital customer acquisition is the biggest marketing channel for many consumer goods companies in today’s hyper-competitive landscape. Proactively finding shoppers and converting them into customers is an increasingly familiar activity. While it might be easier to find potential…

The Private Label Report


In the 19th century, merchants in the mail-order and wholesale business introduced their own private-label products. The goal was to provide valuable and cheaper alternatives to premium-priced national brands, who significantly marked up their products. In the Mad Men era of the 1950s,…

The Mass Market Audience Report


General audiences gravitate towards brands with accessible products that provide wide-ranging value. If the product adds some marginal value—it’s a cheaper alternative or improves the experience—it has a solid chance of succeeding. Thinking of consumers as one large group changes the…

The Niche Audience Report


Even the most seemingly revolutionary products can fail without an engaged audience. According to Harvard Business Review, American families repeatedly buy the same 150 items for their household needs. Getting shoppers to consider a new product is difficult. Even well-known names like…

Conference Calls

Discussion-based conference calls every Thursday at 2pm EST about the Weekly Report.

Conference Call: The Retail Revolution Report


What does physical retail look like in a world where tens of millions of products are readily available on the Internet? It no longer needs to be the only place where shoppers find, buy and receive products. This should free up companies to experiment and push the boundaries of what their…

Conference Call: The Plus Size Opportunity


There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over two-thirds of American women fit into the…

Special Reports

Heavily researched reports that look at an existential topic for the future of the consumer economy.