Knowledge Bases

Wikipedia-like pages that track the founding story, major events and up-to-date financial statistics for leading consumer brands.

Walker & Company Knowledge Base

Tristan Walker founded Walker & Company (W&C) in 2013 to create a “suite” of brands that would address the needs of people of color with coarse or curly hair. Loose Threads Knowledge Bases are…

Thrillist Knowledge Base

The digital publishing company Thrillist Media Group was founded in 2004 by Ben Lerer, officially launching in 2006 with a digital newsletter for young men that gave them the 411 on where to eat,…

BuzzFeed Knowledge Base

BuzzFeed was founded in 2006 by Jonah Peretti as an experimental site that creates social media-shareable content. Loose Threads Knowledge Bases are Wikipedia-like pages that track the founding…

Playbooks

Actionable opportunities and questions that accompany each Insight Collection.

The Perfect Storm Framework: How consumer brands can make the most of conferences, festivals and other events at the height of the experience economy


As the number of conferences and festivals skyrockets, use the following framework to determine if, how, why and when you will participate. This section of The Perfect Storm? How consumer brands can make the most of conferences, festivals and other events at the height of experiential…

The Medium of Exchange Playbook: How to strike a virtuous cycle by integrating content and commerce


Today, both consumer brands and content publishers are fighting for captive audiences and working to adapt to a digital world. This Playbook provides actionable questions and directives for consumer brands to strike a virtuous cycle by integrating content and commerce. This report comes…

The Wild, Wild Wellness Playbook: How to minimize short-term gains for long-term survival in the wellness market


The brands capitalizing on the wellness opportunity are entering a category that is seeing rising affinity among shoppers, even if regulation is lacking. But as the wellness economy matures, the trends businesses latch onto today may shift, thereby diminishing their relevance. Just as…

Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.