Actionable Reports

Analysis of crucial industry developments with opportunities, questions and frameworks to act on them.

The Sales Associate and Stylist Report


Retailers are hurting, especially as shoppers buy more products online. But the role the sales associate plays into this receives less attention. As working in retail has developed from a career to a gig economy job, brands, retailers and customers are confronting the unfortunate effects…

2017 Year in Review: 8 Fundamental Shifts Reshaping the Consumer Economy


2017 was yet another transformative year for the consumer economy. There were a range of new developments and trends from the last few years that continued accelerating. What follows is a recap of 2017, along with some predictions and recommendations for 2018. The highlights: Traditional…

The Gifting and Holiday Shopping Report


Although gift-giving is a global tradition that has been around for centuries, the practice has changed drastically since the 1800s—from a meaningful exchange of valuable goods to a commercially-driven social obligation centered around popular holidays. In the last century, retail and…

The Wholesale Evolution Report


In the traditional wholesale relationship, brands sell their products to retailers, giving brands access to captive audiences they don’t need to build on their own. This allows brands to focus on designing and producing high-quality products, while the retailer takes care of selling to…

The Retail Revolution Report


What does physical retail look like in a world where tens of millions of products are readily available on the Internet? It no longer needs to be the only place where shoppers find, buy and receive products. This should free up companies to experiment and push the boundaries of what their…

The Plus Size Opportunity


There’s a significant divide in the apparel industry between the sizes available in stores and the sizes women wear—a divide that’s becoming increasingly important as retailers seek to differentiate themselves from fast fashion and Amazon. Over two-thirds of American women fit into the…

Special Reports

Heavily researched reports that look at an existential topic for the future of the consumer economy.