Playbooks

Actionable opportunities and questions that accompany each Insight Collection.

The Wild, Wild Wellness Playbook: How to minimize short-term gains for long-term survival in the wellness market


The brands capitalizing on the wellness opportunity are entering a category that is seeing rising affinity among shoppers, even if regulation is lacking. But as the wellness economy matures, the trends businesses latch onto today may shift, thereby diminishing their relevance. Just as…

The Fast or Frivolous 2018 Playbook: How to build a brand that stands the test of time


Even though the internet changed the landscape, the fundamental process of doing “good business” remains the same. Still, brands—particularly digitally-native ones—have struggled to grow sustainably in an atmosphere where, despite the seemingly endless venture capital, it’s harder than…

Playbook: How to balance running a for-profit company with actualizing a social mission


In today’s hyper-globalized and -politicized world, more consumer product companies are seeking to align with initiatives that ameliorate society and the world, either at inception or later in their life cycle. Whether environmental sustainability, social justice or technological…

Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.