Playbooks

Actionable opportunities and questions that accompany each Insight Collection.

Playbook: How to control supply while maximizing demand in a digital and physical world


Scarcity is a powerful psychological force. It compels consumers to change their behavior while simultaneously raising the value of products and services. However, putting locational, temporal or inventory limitations in place may seem contrarian at a time when ecommerce has made shopping…

Playbook: How to promote and indoctrinate inclusivity into your brand


Though the number of brands has mushroomed since the digital boom, the vast majority of new brands are founded in coastal urban areas like New York, San Francisco and Los Angeles. The specificity of their geography and the values and ideas that parrot within these spaces mean that all too…

Playbook: How brands can achieve and maintain cultural resonance


“Lifestyle brand” is a buzzword that has lost meaning in the consumer economy. Either imposed or self-ascribed, companies with the label use it as a justification for their ambition to become much more than a brand, but a way of life. Some are branching out into new industries to become…

Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.

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