The Q4 2018 Megaphone Report investigated paid Facebook & Instagram ads for 35 brands and retailers, which ran a total of 2,920 different ads between Black Friday and Cyber Monday. It also surveyed the email marketing campaigns of 44 brands and retailers, which sent a total of 644 emails during December 2018.

Our debut report gleans insights from Q4 2018—a time when consumer brands and retailers are pushing for their biggest sales of the year. As more Q4 2018 earnings reports emerge detailing holiday performance, the Megaphone Report helps to flesh out a fuller picture of how consumer companies are using paid Facebook & Instagram advertising to meet their end-of-the-year revenue goals.

The Megaphone Report by Loose Threads is a quarterly benchmark analyzing the digital marketing strategy of 44 digitally-native and traditional consumer brands and retailers. Visit the Megaphone Report homepage to glean more marketing insights from past quarters.

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