The Q3 2019 Megaphone Report investigated two main channels: Facebook & Instagram ads for 56 brands and retailers, who ran a total of 11,384 different ads during the survey period of August 12th to 31st, 2019. We take a snapshot of Instagram and Facebook ads to get a sense of how brands approached the channel across the quarter. Email marketing campaigns of 56 brands and retailers, which sent a total of 2,002 emails during the survey period of July 1st to September 25th, 2019. Despite the level of consumer activity on Facebook & Instagram, email marketing remains crucial—not only because of rising digital advertising costs, but also because emails are one of the most direct channels a brand has to communicate with its customers.

The Megaphone Report by Loose Threads is a quarterly benchmark analyzing the digital marketing strategy of 56 digitally-native and traditional consumer brands and retailers. Visit the Megaphone Report homepage to glean more marketing insights from past quarters.

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