As the off-price market continues to grow despite the improving economy, many brands and retailers are falling into a trap, selling more off-price products to compete in the consumer economy, and lowering their margins in the process.

This Playbook, which accompanies The Off-Price Epidemic, provides a framework of actionable questions and directives for brands, retailers, investors and real estate professionals to avoid falling into the off-price trap or to climb their way out.


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