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As more celebrities build their own brands, the ones that succeed solve real problems and play off of the founders’ DNA. There are a number of ways to approach building a celebrity brand, and this playbook puts forth recommendations and questions outlining the strategy to create one.

This Playbook provides actionable questions and directives on how to build a celebrity brand, which you can take back to your business. It accompanies Shooting Stars: Celebrity-driven brands are reaching the stratosphere. Will they come crashing back to earth? and a second Playbook, How to work with celebrities and their brands.

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