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Despite the prowess of the experience economy, even the brands, retailers and real estate professionals involved in the music, entertainment and sports industries are up against vast changes affecting their foot traffic and sales. Paradoxically, while consumer product companies are struggling to create an experience out of their retail, they can help players like stadiums and concert venues to meet visitors’ needs in real time. This Playbook accompanies Retail as entertainment, entertainment as retail: How commerce and culture are merging in an on-demand world, and provides brands, retailers and real estate professionals actionable questions and directives to improve their experience-based retail and real estate.

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