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In today’s competitive retail landscape, selling the same products as everyone else—and especially Amazon—puts brands and retailers on the path to self-commoditization: the race to the bottom on price that is bankrupting some companies and seriously harming others. The path to success, then, is to play an entirely different game.

This report outlines how brands and retailers are now fighting back with exclusive products and collaborations that are only available in their locales. It also features actionable opportunities and questions for brands, retailers, real estate professionals and investors to take back to their business.

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that drive growth.