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Airports boast some of the most high density foot traffic each day—in 2017, an average of 213,668 flyers passed through London Heathrow each day, totalling 78 million over the course of the year. As mall foot traffic decreases, brands and retailers suffer lower sales, and more shopping moving online, many airports and the brands and retailers that call them home are adjusting their real estate to capitalize on flyers. Some brands are pioneering vending machine retail, which comes with low maintenance and real estate costs, gives companies a way to experiment and supplement their sales, and provides consumers efficient and convenient purchasing options. At the same time, duty-free retail is growing, as airports renovate their tax-free real estate to encourage shopping. As airport retail becomes easier and more attractive, private aviation is also taking off, giving wealthy flyers a customizable travel experience fashioned to meet their personal needs.  

This section of Points of Departure: How brands, retailers and real estate developers are meeting customers on the go accompanies:

Visit the Insight Collection to explore how companies are embedding themselves in the experience economy, specifically when it comes to travel. You can also access a Playbook, How to embed your company in the experience economy , which provides actionable questions to take back and apply to your own business.

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