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As both destinations and experiences, Disney’s theme parks and cruise companies such as Starboard Cruise Services are focusing on experience-oriented retail. These companies often utilize radio-frequency identification (RFID) wristbands, which house all of a customer’s data—including preferred payment methods—in one easy-to-reach place. But perhaps more importantly, theme park visitors and cruise passengers spend ample time in one enclosed space. Essentially “held captive” on board a liner or in the confines of a park, many consumers turn to shopping—either to shake up a routine or to avoid standing in long lines at an amusement park. In turn, retailers and brands in these unique spaces are innovating new ways to facilitate and stimulate more transactions, creating interactive retail opportunities that lure in potential customers.

This section of Points of Departure: How brands, retailers and real estate developers are meeting customers on the go accompanies:

Visit the Insight Collection to explore how companies are embedding themselves in the experience economy, specifically when it comes to travel. You can also access a Playbook, How to embed your company in the experience economy , which provides actionable questions to take back and apply to your own business.

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