Though many brands boast to be “lifestyle brands,” few are accomplishing the feat as successfully as the those taking on the hospitality industry. With their strong brand identities, West Elm, a furniture and home goods brand, and Equinox, a luxury gym, have chosen to create hotels that embody their proposed way of life—Marine Layer, an apparel company, is also entering the space with styled Airbnbs. These brands are not only tapping into the growing travel economy, but are more importantly imbuing their distinct aesthetics, function-driven products and cultures into a livable and accessible space. This provides customers the opportunity to experience them in new ways, builds a stronger relationship between the brand and a local community, and invites new customers and locals to the experience.

This section of Points of Departure: How brands, retailers and real estate developers are meeting customers on the go accompanies:

Visit the Insight Collection to explore how companies are embedding themselves in the experience economy, specifically when it comes to travel. You can also access a Playbook, How to embed your company in the experience economy , which provides actionable questions to take back and apply to your own business.

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