The expansion of the experience economy has created a world in which shoppers are more interested in spending money on travel, events and other experiences than physical products. Social media is one of the main drivers amplifying this shift. But how and where do consumer goods brands, retailers and real estate professionals fit into this world? Simply selling more products will not fix the problem. Instead, consumer companies need to find ways to embed into new consumption habits, cultures and lifestyles. Failure to do so will only lead to falling sales and dwindling relevance.

This Insight Collection explores four major developments that exemplify how companies are embedding themselves in this new world, specifically for travel and travel-related experiences. It also includes a Playbook, How to embed your company in the experience economy, which provides actionable questions to take back and apply to your own business.

Read the playbook