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Today, a number of brands and retailers are entering the sports industry, disrupting long-term economic models to make it easier for fans to rep their team spirit. Rep the Squad, for example, is using a rental subscription model to provide fans on-demand jerseys, and Nike’s new jersey gives sports aficionados VIP access to the world of their favorite players. At the same time, sports arenas and stadiums are stepping up to bring visitors the best of the direct-to-consumer boom, using apps to provide seat-side service that also allow managers to retrieve customer insights in real time, contributing to an always improving and personalized experience—and no missed home runs in the bathroom line.

This section of Retail as entertainment, entertainment as retail: How commerce and culture are merging in an on-demand world accompanies:

Visit the Insight Collection to examine and extract key lessons from the brands, retailers and real estate professionals that view entertainment as retail and retail as entertainment. You can also access a Playbook, How to capitalize on the intersection of commerce and culture in an on-demand world, which provides actionable questions to take back and apply to your own business.

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