1) Bulletin is fostering a network of female-led brands and helping them grow.

Bulletin, a startup retailer founded in 2015, rents out space to majority woman-led brands in its brick-and-mortar locations. First an online magazine in 2014, the company worked empower small digitally-native, female-owned businesses. Soon, the co-founders looked to the offline realm where they felt they could more effectively help these brands tell their stories. In June 2018, Bulletin will open its third New York store in the historic Ladies’ Mile District by Union Square.

In addition to giving face-to-face exposure to the more than 150 brands it works with, Bulletin employs a unique retail model: The brands rent retail shelf space for small price and receive a higher commission on their product sales—they are also privy to store insights. This system allows smaller merchants and startups to sell products without the burden of a traditional lease or the restraints of the traditional wholesale model. In this way, Bulletin’s ethos of inclusivity trickles into every aspect of the business, present in both the retail experience and the retailer’s growing network of female-led brands.

The company amplifies this value system by transforming launch parties into women’s workshops—where partygoers can shop and write postcards in support of reproductive rights—and by donating 10% of sales to the New York City chapter of Planned Parenthood. Even if a shopper leaves the shop without realizing that Bulletin is a “feminist collective,” his or her purchase more often than not supports a small woman-owned business.

2) The Wing’s price tag capitalizes on an exclusive feminism, limiting the network’s growth.

This accessibility fades when looking to another force in the market of female empowerment: the Wing. A women’s-only coworking space, The Wing has now broken ground in four locations—three in New York and one in D.C.—with plans to expand to Los Angeles, San Francisco, Chicago and beyond. Founded out of dissatisfaction with male-dominated spaces in the professional sphere, the Wing is designed by women, for women. This mission trickles down into the minutiae of each location: The architect Alda Ly (who also worked on Bulletin stores) combined aesthetics (soft pinks, curved couches and staircases) with function (breast-pumping stations, restrooms with room to primp).

But where Bulletin’s feminist retail is merchandisable and accessible to anyone and everyone, the Wing’s membership model restricts participation. Not every woman has the funds to spend the approximately $2,000 a year for a membership, nor is the co-working space available to women who live outside of the U.S.’ big cities. This capitalization on access puts a dent in its own mission statement, imposing barriers on expanding the women’s network. In contrast to a more democratic business like Disney, which also requires a ticket to enter its theme parks, consumers have almost endless ways to participate in the world of Disney. With the Wing, there is more friction to participation, despite the fact that it was founded on answering rising demand for female representation across all industries.

A brand also doesn’t have to be women-only in order to be feminist. Argent, a women’s workwear brand founded in 2016, strives to use its platform as both a shop for women to find function-driven and aesthetic professional apparel and a community space for female empowerment. But the founders specifically underscore the importance of involving men in that process, and urges the women who attend its workshops—on topics such as salary negotiations and personal branding—to bring their husbands, boyfriends and male co-workers.