Preview

Long before ecommerce, QVC grew on the back of cable TV and F+W Media made its mark by publishing specialty magazines. But when both embraced ecommerce to stay afloat, their respective timing and expertise produce mixed results. Today, their relevance is brought further into question with the rise of the direct-to-consumer economy and mass online-first retailers like Amazon.

This section of Medium of Exchange: The promise and perils of mixing content with commerce, is accompanied by the following sections:

Visit the Medium of Exchange Report homepage for more lessons from the consumer brands turning to editorial content and the media publishers looking to commerce.

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that drive growth.