Preview

Considering the advent of more consumer-facing conferences, major questions arise about the relationship between the audience and the organizer: Who gets to do the talking, and more importantly, how does this decision color the experience for attendees? At Beautycon, anyone can be an expert, and all aspects of the conference reflect the role of consumers in driving the community of beauty enthusiasts forward. In contrast, at Goop’s wellness-inspired event, In goop Health, the company’s founder Gwyneth Paltrow and her appointed panel of industry professionals serve as experts to those in attendance.

This section of The Perfect Storm? How consumer brands can make the most of conferences, festivals and other events at the height of experiential retail, is accompanied by the following sections:

Visit The Perfect Storm homepage for more insights about how consumer brands and retailers are making the most of conferences, festivals and other events.

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that drive growth.