Considering the advent of more consumer-facing conferences, major questions arise about the relationship between the audience and the organizer: Who gets to do the talking, and more importantly, how does this decision color the experience for attendees? At Beautycon, anyone can be an expert, and all aspects of the conference reflect the role of consumers in driving the community of beauty enthusiasts forward. In contrast, at Goop’s wellness-inspired event, In goop Health, the company’s founder Gwyneth Paltrow and her appointed panel of industry professionals serve as experts to those in attendance.

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