Q2 is a time when consumer companies typically start to see an uptick from the Q1 slump. Brands and retailers must strategize to compensate for what will likely be a down period during the summer. Our data on Q2 2019 illuminates marketing trends and missed opportunities among brands and retailers in the spring months.

The Q2 2019 Megaphone Report investigated two main channels:

  • Facebook & Instagram ads for 53 brands and retailers, which ran a total of 8,299 different ads during the survey period of May 15-June11, 2019. Facebook and Instagram are the two channels brands and retailers invest the most money in, even as prices continue to rise.
  • Email marketing campaigns of 55 brands and retailers, which sent a total of 1,928 emails during the survey period of April 1-June 30, 2019. Despite the level of consumer activity on Facebook & Instagram, email marketing remains crucial—not only because of rising digital advertising costs, but also because emails are the most “owned”/direct-to-consumer channel a brand has to communicate with its customers.

This Megaphone Reports is exclusively available to Plus, Team and Premier Members.