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The Q1 2019 Megaphone Report surveyed 51 brands and retailers, which sent a total of 1,915 marketing emails during the survey period of January 1-March 31, 2019.

After brands and retailers went into overdrive in Q4 to capture the attention of the holiday shoppers, Q1 is the slowest quarter of the year, when consumer companies typically lack momentum. But it can also be a time to debut new strategies for the next 12 months. Our data on Q1 2019 illustrates how our roster of brands and retailers are attempting to reset the clock after the holiday period.

The Megaphone Report by Loose Threads is a quarterly benchmark analyzing the digital marketing strategy of 51 digitally-native and traditional consumer brands and retailers. Visit the Megaphone Report homepage to glean more marketing insights from past quarters.

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