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Ripcord is our new weekly newsletter that highlights one timely and important insight about the consumer economy.

Recent Ripcords

Q4 2018 Megaphone Report

The Q4 2018 Megaphone Report investigated paid Facebook & Instagram ads for 35 brands and retailers, which ran a total of 2,920 different ads between Black Friday and Cyber Monday. It also surveyed the email marketing campaigns of 44 brands and…

Q4 2018 Megaphone Report: Email Marketing

The Q4 2018 Megaphone Report surveyed 44 brands and retailers, which sent a total of 644 marketing emails during the survey period of December 2018. Our debut report gleans insights from Q4 2018—a time when consumer brands and retailers are pushing…

Q4 2018 Megaphone Report: Facebook & Instagram

The Q4 2018 Megaphone Report investigated paid Facebook & Instagram ads for 35 brands and retailers, which ran a total of 2,920 different ads between Black Friday and Cyber Monday. It also surveyed the email marketing campaigns of 44 brands and…

Wild, Wild Wellness Part III: How to use your wellness-inclined mission to guide growth and scale

While it’s logical for wellness-oriented brands to capitalize on the vacuum left by the FDA, opportunism does not necessarily entail longevity. How each brand answers questions about growth, scale and supply chain should harmonize with its value…

The Loose Threads Podcast features energizing discussions with leaders across the consumer economy.

Recent Podcasts

Q4 2018 Megaphone Report

The Q4 2018 Megaphone Report investigated paid Facebook & Instagram ads for 35 brands and retailers, which ran a total of 2,920 different ads between Black Friday and Cyber Monday. It also surveyed the email marketing campaigns of 44 brands and…

Q4 2018 Megaphone Report: Email Marketing

The Q4 2018 Megaphone Report surveyed 44 brands and retailers, which sent a total of 644 marketing emails during the survey period of December 2018. Our debut report gleans insights from Q4 2018—a time when consumer brands and retailers are pushing…

Q4 2018 Megaphone Report: Facebook & Instagram

The Q4 2018 Megaphone Report investigated paid Facebook & Instagram ads for 35 brands and retailers, which ran a total of 2,920 different ads between Black Friday and Cyber Monday. It also surveyed the email marketing campaigns of 44 brands and…

Wild, Wild Wellness Part III: How to use your wellness-inclined mission to guide growth and scale

While it’s logical for wellness-oriented brands to capitalize on the vacuum left by the FDA, opportunism does not necessarily entail longevity. How each brand answers questions about growth, scale and supply chain should harmonize with its value…