Loose Threads Newsletter

The latest analysis, podcasts and news from Loose Threads.

The Filter

One piece of no-nonsense analysis that examines an important development in the consumer ecosystem, which you can read in five minutes or less.

One of Fast Company’s 10 Best Business Podcasts

Conversations with leaders across the consumer economy.

Loose Threads Letters

Open letters to CEOs about how to improve their businesses.

Dear Ulta Beauty: One Thing I Would Do

Ulta continues to expand its brand selection, often testing new brands online or at a small number of brick-and-mortar locations first, before scaling the offering. This worked wonders for MAC Cosmetics—Ulta’s most successful ecommerce launch…

Dear Fenty Beauty: One Thing I Would Do

Fenty sprung onto the scene seemingly out of nowhere—a brand built on inclusivity, with an unprecedentedly wide assortment of SKUs for people of all different skin colors. Filling this long-time void in the market, Rihanna and your team created one…

Dear GREATS: One Thing I Would Do

While GREATS is very much a blank canvas, both in terms of the products and the brand, it’s less clear how this can serve new and existing customers—how they can make this blank canvas their own. Bridging this gap will help the brand grow in more…


Long-form series about the inter-workings of the consumer, retail and commerce industries.

Nothing found.