Podcast Guest FAQ

Frequently Asked Questions

Thanks for your interest in the Loose Threads Podcast. We put together this FAQ to answer the most common questions we receive from potential guests.

Hosted by Richie Siegel, the Loose Threads Podcast explores the new consumer economy through the lens of the entrepreneurs navigating the industry. Each episode features an in-depth conversation with a guest about his or her founding story and how it fits into the fast-changing state of consumer goods, fashion, retail and technology. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

  • We conduct a 30-minute pre-call with potential interviewees, which allows us hear some quick background about you and your company, in addition to sharing a bit about us and the show.
  • We schedule the recording session, which usually takes place Friday mornings at 10am at Neuehouse (110 E 25th Street, New York, NY). The recording takes about an hour and 15 minutes. At the end of the session, we take a polaroid of each guest, which we use when we publish the episode.

We view each episode as a conversation between our host and the founder. Because of this, we only allow our host and the interviewee into the recording studio.

The Loose Threads Podcast is a conversation about the past, present and future of your company. We are analysts, not journalists, and we never ask about private financial information or other concrete numbers, preferring an anecdotal narrative about how you started and have evolved your brand and business. We are much more interested in the history of your company than in getting scoops.

We do not allow guests to review the audio file before it is published.

Yes. All of our interviews are professionally edited. We remove common disfluencies such as “ums” and “ahs” and the final tape sounds incredibly clean. 

You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com, where the audio file and transcription are published.

All of our published podcasts can be found at LooseThreads.com/Podcast. You can listen to the podcast there, or on any player of your choice.

Yes. You are welcomed to repurpose the interview through your company, as well as your professional and personal media.

Get in touch




FAQ

Frequently Asked Questions

A membership allows us to deliver the best insights, analysis and events that help you drive long-lasting growth. Since the consumer economy is changing so rapidly, buying a one-time report or attending a one-time event would not suffice. Instead, members are always up to speed on the latest developments and have the toolkit they need to put it all into context, making an impact in their companies.

Loose Threads Members have access to Actionable Reports and Playbooks, which provide analysis and insights that help you drive growth, as well as all the offerings of Loose Threads Espresso. Annual Members also get exclusive access to Special Reports. 

Click here to read a sample of an Actionable Report.

Loose Threads Membership is $950 a year for Core, $3,000 for Plus, $7,000 for Team, or $45,000 for Premier. You can cancel anytime. Check here for more details on individual memberships.

Loose Threads Espresso subscribers get one newsletter each week, which features:

  1. The Filter: One piece of no-nonsense analysis that examines an important development in the consumer ecosystem, which you can read in five minutes or less.
  2. The Grinds: Quick, to-the-point analysis of five important news stories from the week, contextualized through two lenses:
    1. Why is it interesting?
    2. Why does it matter?
  3. PrimeTime: Your one-stop shop for everything Amazon.

Loose Threads Espresso is $9 a month or $90 a year. You can cancel anytime.

Yes. Please contact us to learn more.

If you subscribe to Loose Threads Espresso annually and want to upgrade to Loose Threads Membership, we will credit the remaining months on your Espresso subscription towards your Loose Threads Membership. Please contact us if you would like to upgrade since this is currently a manual process.

We accept payment via credit card, which you can enter yourself above, or by check, bank wire or ACH if you prefer. Contact us if you would like to pay not using a credit card.

We made Loose Threads Espresso as affordable as possible for students and professionals. We currently do not offer student discounts.

We want all of our members to be beyond satisfied with their membership. If, for some reason, you want a refund, please contact us and we will do our best to accommodate you. All refunds are subject to our Terms of Service.

Membership Account

Click here to log in. Then, either:

  1. Enter your email. This will send a link to your inbox, which will automatically log you into the site and open a new tab for Loose Threads. We highly recommend using this option, which does not require you to remember a password.
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  3. Log in using a social account.

If using a corporate email address, please contact your IT department to whitelist the Loose Threads domain.

To view your invoice:

  1. Click here to log in.
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  3. Click “My Account” when it appears in the drop-down menu.
  4. Click “Orders” on the dashboard on the left side of your screen.
  5. Go to the order you would like an invoice for and click “View.” This will generate your invoice.

Yes, you can upgrade at any time and we will prorate your plan accordingly. Please contact us if you would like to upgrade.

If you need to change your payment method, you can update your credit card information by following these steps:

  1. Click here to log in.
  2. In the top yellow bar, click “My Account.”
  3. Click “My Account” when it appears in the drop-down menu.
  4. Click “Subscriptions” on the left side of your screen.
  5. Under “Actions,” click “Change payment” and enter your new information.

If you aren’t satisfied with your subscription, you can cancel it on your own by:

  1. Click here to log in.
  2. In the top yellow bar, click “My Account.”
  3. Click “My Account” when it appears in the drop-down menu.
  4. Click “Subscriptions” on the left side of your screen.
  5. Under “Actions,” click “Cancel.”

You will receive a confirmation email of your cancellation.

You can also email us and we will cancel it on your behalf.

About the Free Trial

We offer 30-day free trials for our Core and Plus plans. You can sign up below, which will ask you to make an account, password and enter your payment information. All free trials are subject to our terms and conditions.

Free trials give you access to two select reports from our archive as well as the next four weeks worth of reports.

The trial costs nothing for its 30 day duration. After 30 days, if you do not cancel, you will be converted to a monthly membership and charged for your first billing cycle.

If you aren’t satisfied with your trial membership, you can cancel on your own by:

  1. Click here to log in.
  2. Go to this page https://loosethreads.com/my-account/subscriptions/
  3. Click on your active subscription
  4. Click “Cancel”

You can also contact us and we will cancel it on your behalf.

If you complete a trial and forget to cancel your membership within the first 7 days, we will offer a refund and cancel your membership.

Chat Now

Chat with us

For press inquires and insights, please email press@loosethreads.com

Get in touch




Loose Threads Espresso — Your energizing and high-pressure filter for industry news—in context.

The consumer economy is evolving at a rapid pace and there is more noise to filter than anyone has time for. Espresso analyzes the most impactful developments and unearths under-the-radar ones every week, enabling your company to better navigate the journey ahead.

Subscribers Receive

The Grinds

Quick analysis of important news stories from the week, contextualized through two lenses: 1) What happened? and 2) Why does it matter? 

PrimeTime

Your one-stop shop for everything Amazon.

Enter your email to read a sample.

Get In Touch



Frequently Asked Questions

All subscribers to Loose Threads Membership have access to Loose Threads Espresso. We also offer Loose Threads Espresso for Teams.

Loose Threads Espresso subscribers get one newsletter each week, which features:

  1. The Grinds: Quick, to-the-point analysis of five important news stories from the week, contextualized through two lenses:
    1. Why is it interesting?
    2. Why does it matter?
  2. PrimeTime: Your one-stop shop for everything Amazon.


Loose Threads Advisors — Long-term strategic advising for companies in the consumer economy.

Loose Threads Advisors

We create long-term business strategies for next-generation consumer brands. As the consumer economy rapidly evolves, companies that proactively challenge and improve their strategy will stay ahead.

Our Services

We focus on five different areas, many of which are symbiotic:

Business strategy

Evolving your core business model to effectively shift the interplay and revenue mix between wholesale, retail and direct-to-consumer sales—all for sustainable growth.

Marketing strategy

Honing what type of customers you are going after, how you are finding them, and how you are converting them.  

User-generated marketing strategy

Applying an experimental form of low-cost marketing to drive outsized results.

Custom research 

Creating bespoke surveys and research panels to answer existential questions for your business.

Diligence 

Stress-testing the fundamental assumptions of your prospective investment or acquisition.

Our Approach

The unique composition of Loose Threads enables us to go where others cannot, both faster and more economically

Domain Expertise

We have intense domain expertise within the fashion, apparel, beauty, cosmetics and CPG industries. We’ve worked with both early- and later-stage companies.

We Scale With You

We work with companies as they grow and their needs evolve, delivering value throughout their lifecycle. 

Robust Resources 

We bring capital, connections and research to the table, which are aligned with our mutual long-term focus and aim to cultivate as much expertise within your company as possible.

Flexible and Aligned Compensation 

Importantly, our business model, a sliding scale of short-term and long-term compensation, is aligned to evolve with a company as it grows.

Get In Touch




Purchase Individual Reports

Individual Reports

Although Loose Threads is membership-based, we do sell individual reports. Please fill out the form below and we will get back to you with pricing and delivery options. If you buy an individual report and later upgrade to a membership, we will credit the cost of the report towards your membership.

Buy an Individual Report




Student Membership

Be the smartest person in the room.

Loose Threads Intel provides cutting-edge analysis and insights about luxury, retail and the rapidly changing consumer economy for eligible undergraduate and graduate students around the world.

Light – Student

In-depth analysis and insights every week.


$25 / person / month

  • Weekly Analysis: In-depth analysis every Tuesday that contextualizes important industry developments.

Apply for Student Membership



Contact

For press inquires and insights, please email press@loosethreads.com

Get in touch




Subscribe — Loose Threads Membership

Subscribe

For a taste of our lens on the consumer economy, check out the Founder’s Filter or sign up for our weekly newsletter.

Core

Plus

Team

Premier

$1,995 / year

$5,500 / year

$15,000 / year

$90,000 / year

Users

The number of logins per membership.

1

1

5

10

Reports

New reports every month that get you up to speed on crucial industry developments.

Playbooks

Actionable Playbooks that outline opportunities, questions and frameworks for you to act on.

The Megaphone Report

A quarterly benchmark examining dozens of brands social and email marketing strategies.

Espresso 

Your energizing and high-pressure filter for industry news—in context.

Special Reports

Deep dives on the future of the new consumer economy.

Loose Threads Live

Our invite-only conference presents a 360-degree view of the consumer economy

1 ticket
3 tickets
10 tickets

Headquarters Hotline  

A direct line to our team for quick questions and insights.

48 hour response time
24 hour response time
24 hour response time

Personalized Playbooks

Additional briefings with customized insights, opportunities and actions for your business.

Company Conference Call

A monthly conference call tailored exclusively to your needs.

Core

Plus

$175 / month

$495 / month

Users

The number of logins per membership.

1

1

Reports

New reports every month that get you up to speed on crucial industry developments.

Playbooks

Actionable Playbooks that outline opportunities, questions and frameworks for you to act on.

The Megaphone Report

A quarterly benchmark examining dozens of brands social and email marketing strategies.

Espresso 

Your energizing and high-pressure filter for industry news—in context.

Special Reports

Deep dives on the future of the new consumer economy.

Loose Threads Live

Our invite-only conference presents a 360-degree view of the consumer economy

Headquarters Hotline  

A direct line to our team for quick questions and insights.

48 hour response time

Personalized Playbooks 

An additional briefing for each report with customized insights for your business.

Company Conference Call

A monthly conference call tailored exclusively to your needs.

Core

$1,995 / person / year

Sign up

  • Reports: New reports every month that get you up to speed on crucial industry developments.
  • Espresso: Your energizing and high-pressure filter for industry news—in context.

Plus

$5,500 / person / year 

Sign up

EVERYTHING IN CORE +

  • Playbooks: Actionable Playbooks that outline opportunities, questions and frameworks for you to act on.
  • The Megaphone Report: A quarterly benchmark examining dozens of brands social and email marketing strategies.
  • Special Reports: Deep dives on the future of the new consumer economy.
  • Loose Threads Live: One invitation to our invite-only conference presents a 360-degree view of the consumer economy.
  • Headquarters Hotline: A direct line to our team for quick questions and insights (48-hour response time).

Team

$15,000 / year for 5 people

Sign up

EVERYTHING IN CORE +

  • Playbooks: Actionable Playbooks that outline opportunities, questions and frameworks for you to act on.
  • The Megaphone Report: A quarterly benchmark examining dozens of brands social and email marketing strategies.
  • Special Reports: Deep dives on the future of the new consumer economy.
  • Loose Threads Live: Three invitations to our invite-only conference presents a 360-degree view of the consumer economy.
  • Headquarters Hotline: A direct line to our team for quick questions and insights (24-hour response time).

Premier

$95,000 / year for 10 people

Contact us

EVERYTHING IN PLUS +

  • Loose Threads Live: Ten invitations to our invite-only conference presents a 360-degree view of the consumer economy.
  • Personalized Playbooks: Additional briefings with customized insights, opportunities and actions for your business.
  • Company Conference Call: A monthly conference call tailored exclusively to your needs.
  • Headquarters Hotline: A direct line to our team for quick questions and insights.
     (24-hour response time).

Core

$175 / person / month

Sign up

  • Reports: New reports every month that get you up to speed on crucial industry developments.
  • Espresso: Your energizing and high-pressure filter for industry news—in context.

Plus

$495 / person / month.

Sign up

EVERYTHING IN CORE MONTHLY +

  • Playbooks: Actionable Playbooks that outline opportunities, questions and frameworks for you to act on.
  • The Megaphone Report: A quarterly benchmark examining dozens of brands social and email marketing strategies.
  • Headquarters Hotline: A direct line to our team for quick questions and insights (48-hour response time).

Membership FAQ

A membership allows us to deliver the best insights, analysis and events that help you drive long-lasting growth. Since the consumer economy is changing so rapidly, buying a one-time report or attending a one-time event would not suffice. Instead, members are always up to speed on the latest developments and have the toolkit they need to put it all into context, making an impact in their companies

We accept payment via credit card, which you can enter yourself above, or by check, bank wire or ACH if you prefer. Contact us if you would like to pay not using a credit card.

Yes, you can upgrade at any time and we will prorate your plan accordingly. Please contact us if you would like to upgrade.

We want all of our members to be beyond satisfied with their membership. If, for some reason, you want a refund, please contact us and we will do our best to accommodate you. All refunds are subject to our Terms of Service.

We made Loose Threads Espresso as affordable as possible for students and professionals. We currently do not offer student discounts.

Please contact us and we will promptly respond to your inquiry.


About

About

Loose Threads analyzes and advises next-generation consumer companies. We work with leading brands, retailers and real estate developers to understand what is driving the consumer economy and how they can best respond to increasingly rapid change. Our expertise centers around holistic, long-term growth strategies, both online and offline. From day one, we've formed our own lens on the industries we study, ignoring conventional wisdom and the herd mentality.


Team

Richie Siegel — Founder & CEO

Richie is the founder and lead analyst at Loose Threads, which provides research and guidance for next-generation consumer companies. He is known for a deep understanding of Amazon’s fashion play, the direct-to-consumer boom, fast fashion’s dominance and the shifting retail landscape. Fast Company named Richie’s Loose Threads Podcast one of the 10 Great Business Podcasts and his writing has been published and featured in The Business of Fashion, Fashion REDEF, Retail Dive, Lean Luxe and many other publications.

He previously ran Customer Insights at a fast-growing fashion/tech startup and founded and ran a NY-based menswear line. His operational background allows him to work at both the micro and macro level, driving growth and long-term strategy with an execution-focused mindset.

Natasha Bluth —  Head of Research and Editorial

Natasha joins Loose Threads with a diverse background in journalism and research. She has experience with field reporting and editorial management, in addition to conducting in-depth research and crafting data-driven analysis. Her editorial work spans multiple verticals, from foreign policy to business and culture, with bylines in publications including The International Business Times, PBS NewsHour, and News Deeply.

Natasha is particularly interested in how developments in the tech and media world are driving new business models and consumer behavior, as well as how globalization continues to foment and steer international business trends.

Rebekah Kondrat — Partner, FaceLift by Loose Threads

Rebekah leads retail operations at FaceLift, helping our clients build flexible yet scalable retail businesses. She was previously Director of Retail Stores at Joybird. Before that, she was the Regional Store Manager at Outdoor Voices, where she opened five retail locations across the U.S. Prior to OV, she was among the first five Store Leaders at Warby Parker, helping to build the policies and training to scale the business to 35 locations.

Before Warby Parker, she was a member of the Apple Retail team, opening the largest flagship store at the time on the Upper West Side of Manhattan. She oversaw the scheduling and ongoing training of 300 employees, later becoming the Senior Manager of the highest-performing technician team in the Apple Retail fleet at Grand Central Terminal.


Work with Us

We’re a mission-driven and diverse group of entrepreneurs, strategic thinkers and industry experts deeply engaged with the consumer economy. We’re always looking for passionate people to join our team. Get in touch below if you’re interested.

Open Positions

Ethics Statement

Corporate

Loose Threads analyzes and advises next-generation consumer companies. We have individual and corporate subscribers who work in the industries we cover. While we listen to our members closely to improve our offering, our analysis, opinions and writing will always remain independent—our client relationships do not inform our editorial decisions or analytical conclusions. Sometimes we will partner with companies for events and sponsorships, but these collaborations are exclusive to these events.

We sometimes write about past, present and future clients, but our business with them does not affect our research or analysis. We do not accept compensation from companies to feature them in our research, analysis, podcast or other published material.

Published material by Loose Threads does not constitute investment advice. Loose Threads has no external investors.

Analysts

All Loose Threads analysts publish ethics statements, which outline any potential conflicts. Analysts certify that the views expressed in Loose Threads publications reflect the company’s views about the subject companies mentioned.

Analysts do not trade on the views expressed in Loose Threads research, unless specifically disclosed in this section. Analysts do not accept compensation from companies to feature them in Loose Threads research, analysis, podcasts or other published material.

I own a small number of stocks across a range of industries, including mutual funds and IRAs. The three stocks I own in the sectors we cover are Amazon, Shopify and Stitch Fix. Ownership of these stocks does not impact how I cover these companies or their industries more broadly. I have held these stocks for a long period of time and do not make short-term trades. I also hold personal investments in Bolt Threads and the Renewal Workshop.

Editorial Policy

At Loose Threads, we strive to provide the most comprehensive, reliable and accurate information possible, compiled from both primary and secondary sources that the company has access to. We work to update our published materials and continue our research on many topics to reflect changes in the consumer industry, but all information should be viewed relative to its publication date. When we spot inaccuracies in our work, we will issue a correction as soon as it is confirmed and explicitly outline that we have made a change.

Loose Threads publications may not be reproduced, distributed, or published without the prior consent of Loose Threads LLC.


Loose Threads Membership — Transformative analysis and insights about the consumer economy.

Loose Threads Membership

From day one, we've formed our own lens on the consumer economy. Members have access to the most forward-looking and transformative analysis on the market. 

Our customers are founders and executives at:

Brands

Look to Loose Threads Membership to stay up to speed on evolving market forces, understand the competitive landscape, challenge their business model, stress-test their value proposition and drive professional development.

Retailers

Look to Loose Threads Membership to understand the evolving brand and retailer ecosystem, learn about emerging brands that are looking to grow offline, evolve their legacy business models and drive professional development.

Real Estate Professionals

Look to Loose Threads Membership to understand market changes and developments, learn about up-and-coming companies and prospect tenants, and better position yourself to take advantage of new opportunities and mitigate the risks that come with ecommerce.

Membership Benefits

Reports

Monthly reports on crucial themes across the consumer economy.

read a sample

Playbooks

Actionable opportunities, questions and frameworks for you to put our analysis to work in your business.

read a sample

Special Reports

Bi-annual reports that explore an existential topic for the consumer economy.

Read an excerpt

Espresso

Analyzing the most impactful developments and unearthing under-the-radar ones every week, enabling you to better navigate the journey ahead.

Learn more

Additional Benefits

Partner Reports

We produce reports with a number of partners that expand the scope and expertise Members have access to.

Headquarters Hotline

A direct line to Loose Threads Headquarters for quick questions and insights.

subscribe

Our Research

Open Letters

Open letters to CEOs with advice on how to thrive in the future.

Dear Comme des Garçons: One Thing I Would Do

Comme des Garçons has pioneered a new model of creation and ownership over the almost 50 years of its existence, fostering a thriving horizontal ecosystem of brands and retail stores. No other company has the breadth and the depth that Comme does,…

Dear Triple Five Group: One Thing I Would Do

As Triple Five Group works toward the opening of American Dream Miami, you’re riding the success of your other mall properties, including Mall of America—a trailblazer in unifying theme parks with retail. Your new venture will be the biggest mall in…

Dear Hollar: One Thing I Would Do

When shoppers surf the Hollar site or app today, they can choose from thousands of products, filling up their carts with items from beauty to snacks, party supplies to toiletries, at an average of $2 to $5 dollars per SKU. Maybe while scrolling…


Focus

Our Focus

We help you grow your business the right way in the rapidly changing consumer economy.

Our Approach

1.

What’s happening and why does it matter to you?

We dive into major themes across the new consumer economy that impact your business so you can be proactive, not reactive.

2.

What does it mean for you and what should you do about it?

We put these major themes in context so you understand the implications. Then we put forth tactical solutions so you can take action and drive long-lasting growth.

We take an interdisciplinary approach, combining insights from fashion, apparel, beauty, accessories, hospitality, CPG and food. These once independent verticals are increasingly part of the same conversation.


Membership Old

We help companies grow the right way.

Membership to Loose Threads Intel empowers you to capitalize on the rapid change in the new consumer economy.

Learn more

Sign up for Ripcord, our weekly newsletter. Escape the noise.

Featured Research

Our reports help you grow your business the right way in the rapidly changing consumer economy.

Wild, Wild Wellness Part II: How to market a brand as a wellness opportunity that surpasses ephemerality and endures in the long run


Brands in the wellness sector are preventive and additive by nature—they enhance one’s health and stave off future afflictions, without necessarily manifesting any visible effects. Many product ingredients have legitimate benefits (ginger, for example, is an anti-inflammatory, and collagen improves…

Wild, Wild Wellness: The risks and opportunities of operating in lawless territory


Self-care is grounded in taking agency over one’s own wellbeing—an action that naturally exhibits in purchasing behavior, which consumer brands are keen to capitalize on. Surpassing your typical “shopping therapy,” new products are inundating the space faster than regulators can keep up. But for…

Wild, Wild Wellness Part I: How to establish trust with consumers despite—and with the help of—the regulatory vacuum


Across all product categories, consumers demand to know more about what they are buying—from product formula to manufacturing process and supply chain. This is all the more critical in the wellness market given its potential impact on health—increasingly so for ingestible and applicable products.…