User Generated Content Strategies

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Shoppers produce an immense amount of user generated content (UGC) every day, with 54% of adult internet users taking and sharing photos. As such, UGC is a large portion of the content people see on a day-to-day basis. This content can be used to drive brand equity and sales because it tells genuine stories about brands and products, which resonate with consumers and incites trust. In 2017, companies are taking UGC even further by creating unique products to specifically attract Instagram-attention (and are “instagrammable”) and building companies that are centered and fueled around UGC and user-community.

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Blockchain

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The internet transformed business and society by allowing people to leverage the platform to quickly engage with people all over the world. New companies and business models were created, disrupting old giants and creating new structural foundations for society.

Blockchain takes the powers of the internet even further and proposes a new model for society and commerce. Trust is built between separate actors through an immutable, shared ledger that records transactions and actions. Although the technology is still in its very early stages, it’s already making inroads in finance, technology, and global trade.

Blockchain gives the new, purpose-minded consumer peace of mind since it can provide accurate information on how products are sourced, the materials that went into making the product, and how the labor that made the products was compensated. It also gives actors the ability to create smart contracts, ensuring they will have authentic and verified business transactions.

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The Korean Beauty Market in the United States

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Korean beauty (known as K-beauty) products have been traditionally difficult to find in the United States, unless one is a cutting-edge shopper. Most of the time, these products have to be individually shipped from faraway Seoul, South Korea—a place that is quickly transforming into one of the most innovative beauty capitals in the world.

This article is exclusive to Loose Threads Members, who get access to actionable analysis, insights and private events that help you drive growth in the rapidly changing consumer economy.