Loose Threads Newsletter — The latest open letters to CEOs, podcasts with industry leaders and news from Loose Threads.

Loose Threads Newsletter

The latest open letters to CEOs, podcasts with industry leaders and news from Loose Threads.

One of Fast Company’s 10 Best Business Podcasts

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits in to the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.

Loose Threads Letters

A new series of open letters that present ideas for companies across the rapidly changing consumer economy to improve their businesses.

Dear Glossier: One Thing I Would Do

In relationship terms, if most brands are parents, their customers are children—a relationship that, at its core, is one-sided. Glossier has cultivated a brand-customer relationship more like that of two friends on equal footing—a dialogue. The…

Dear Goop: One Thing I Would Do

Goop sits among a special class of brands that have used the celebrity and values of their founders—authenticity, honesty, humility and a dose of luxury—to cultivate a passionate audience. What smartly started as a media play is evolving into a…

Dear Rimowa: One Thing I Would Do

Rimowa is the most recognizable luggage brand on the planet, which makes it an incredibly exciting company to lead. However, it is also a heritage brand, and while it has both decades of legacy and excellence, it must also work to attract a new…

Dear Nike: One Thing I Would Do

When I was growing up in suburban New York, almost every kid in middle and elementary school wore Nikes. It wasn’t up for debate—of course you were going to buy a pair of Nikes, and after that another pair, and after that yet another pair. But…

Dear Thor Equities: One Thing I Would Do

Retail, as you know, is going through a tumultuous time. While many older brands that fell asleep at the wheel are struggling and realigning their retail footprint, there is a new crop of digitally-native brands that are only just dipping their toes…

Dear Sephora: One Thing I Would Do

Normally when you search for a company’s name followed by the word “problem,” you end up with a lot of complaints. But when you run that search for Sephora, the results are mostly about customers who can’t stop spending at your stores.

Dear Peloton: One Thing I Would Do

Right now, this data lives on each rider’s bike and on your servers, but, like the stationary bike, it never leaves home. That could drastically change if you created a personalized, data-driven apparel program where riders could order products that…

Dear Zara: One Thing I Would Do

Working in the consumer products space, I have examined many different companies, but Zara remains one of the most fascinating studies. Your accomplishments—from a supply chain, retail, digital and culture perspective—rival few others because of the…

Dear Simon Property Group: One Thing I Would Do

Dear David, The Westchester was my local mall growing up in New York, and I have fond memories visiting it both when I just wanted to wander and when I knew what I wanted to buy. When I would traverse its multiple wings and floors, there was always…

Dear Bloomingdale’s: One Thing I Would Do

Dear Tony, Bloomingdale's used to be one of the first places I went when I was looking to make a big purchase—a new coat, a blazer, some jeans—but I didn’t know what brand I was going to buy. There was always a bit of chaos, but the wide selection…

Dear J.Crew: One Thing I Would Do  

Dear Jim, I, like millions of other people, am a longtime J.Crew customer. Over the last few years, I have interacted with the brand both in store and online, as both a shopper and an observer. While some things are working well, there are…


Podcast

One of Fast Company’s 10 Best Business Podcasts

The Loose Threads Podcast explores the new consumer economy. Hosted by Richie Siegel, the founder of Loose Threads, each episode features an in-depth conversation with one guest about their founding story and how it fits in to the current state of the industry. Guests come from all different backgrounds, spanning the consumer goods, fashion, retail and technology industries. The unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on LooseThreads.com.