Ripcord

Ripcord is a weekly newsletter from Loose Threads that highlights one timely and important insight about the new consumer economy. The newsletter arrives every Thursday morning and it also features updates on Loose Threads Membership and the Loose Threads Podcast.

Revolve says it’s the anti-Amazon, but runs on the same fuel


Revolve, the digital retailer founded in 2003, recently filed to go public. Some would be surprised to know that the company has been around for 15 years, but still seems relevant today. The retailer’s S-1 filing reveals a large amount of information about the company, the business of being a…

PrimeTime: Amazon turbo-charges its private-label empire, terminates Instant Pickup, will bring 4-Star to Berkeley, will launch a free, ad-supported TV service; Stitch Fix saw stock price dip since Amazon Scout launched


The latest news on everything Amazon   Amazon is turbo-charging its private-label empire, launching new brands and debuting an accelerator program for third-party sellers to sell exclusively on Amazon. The company’s private-label business started in 2009 with AmazonBasics batteries, and…

The Grinds: Walgreens partners with Birchbox, Grocery stores rethink their blueprints, Rotarity merges the rental model with streetwear, Netflix purchases studio


Walgreens refreshes its beauty aisle with Birchbox partnership, but it’s not the only mass retailer to embrace cosmetics. What happened Walgreens is launching a pilot partnership program with the online subscription beauty service Birchbox both online and at 11 stores across six cities—Chicago,…

Kylie Cosmetics and the industry’s quest to decipher its growth


In Part II of our ongoing series on Kylie Cosmetics, we wrote about the recent announcement that the brand would start selling in Ulta this holiday season. We concluded that while the move is clearly beneficial for Ulta, it exposes the potential slowdown of Kylie’s online only sales. Part III…

The Grinds: Macy’s and Revolve institutionalize influencer marketing, Re:Store merges affordable retail space with coworking, SoulCycle goes live, Ulta partners with men’s grooming brand Oars + Alps


Macy’s and Revolve graduate their influencer marketing strategies into more institutionalized forms. What happened Influencer marketing continues to blossom—in 2018, 84% of advertisers noted that influencers were included in their marketing strategy and in 2017, more ad spend was directed at…

PrimeTime: Amazon 4-star opens, AmazonBasics introduces private-label mattress, Amazon drives and takes advantage of growing smart speaker market, Amazon-native beauty brands are top performers


The latest news on everything Amazon   Amazon has expanded its brick-and-mortar footprint once again with Amazon 4-star, a physical store in New York City that features top-selling, new or trending products on its site. The store highlights products that are "frequently bought together"…

Direct-to-consumer ageism and the power of execution


Heritage brands have always held the same promise: We’ve done this for a long time and therefore you should trust our brand and the products we release under it. As the brands continued to push this rhetoric, consumers substantiated it. Many iconic brands—Louis Vuitton, Hermès, Levi’s, Brooks…

PrimeTime: Snapchat debuts visual product search in partnership with Amazon; Amazon launches 70 new products, debuts visual-centric shopping service, gains speed in its advertising business, plans to expand Amazon Go, launches exclusive diaper brand


The latest news on everything Amazon   Snapchat debuted a new visual product search feature that allows users to photograph an item or scan a barcode and scroll through similar items via Amazon. Each product includes an image, its name, price, average review score and Prime…

The Grinds: Brands diversify ad spend; Nordstrom launches influencer-driven, private-label brand; Gap will debut men’s activewear brand; Bumble goes into beauty


Billboards, stickers and other non-traditional ads grow in popularity as more brands diversify. What happened “Out of home” advertising—billboards, ads on public transportation and in other public venues like sports stadiums—now comprise 7% of total ad spend. This year, out-of-home will account…