On the 8th episode of the Loose Threads Podcast, I talk with Tull Price, the founder of FEIT. The episode covers the evolution of Tull’s career that led him to start FEIT; why Tull is mostly interested in making the best products from the best materials over making money, bucking many trends that ushered in mass production and globalization; the process for building FEIT products and how it differs from a traditional footwear design process; why FEIT sells mostly direct to customers and the importance of retail stores; how FEIT has built immensely strong relationships with the craftsmen who make its products and why this is crucial for the brand’s success; and where the name FEIT comes from.