On the 12th episode of the Loose Threads Podcast, I talk with Steven Alan, the founder of his eponymous brand that started as a retail store in 1994 and grew into the international empire it is today. We had an awesome talk about how Steven got started; how he grew the brand over the last two decades, adding stores, a showroom and many different verticals along the way; how the his customers have evolved over time; how direct to consumer brands are changing the landscape; what is was like selling on Amazon in the early days of its fashion play; why the brand entered into the optical market; and how 2017 is the year of reinvention.