On the 14th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Seph Skerritt, the founder of Proper Cloth, a company using tons of data and technology to make customized men’s apparel affordable and accessible. Proper Cloth is one of those companies that has both the technical and creative chops needed to thrive today. My talk with Seph focused on the attention to data and detail that makes Proper Cloth what it is and the journey from what some considered a stupid idea to the ever expanding company that exists today. It was really cool to hear about the persistence across all aspects of the business that got Proper Cloth to its current state, and Seph’s determination to power through every new obstacle, be it technical, logistical or creative.