On the 15th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Matt Orley, a co-founder of Orley, a knitwear brand based in New York City that Matt runs along with his wife Sam and his brother Alex. It’s less common for brands to start with knitwear, since it’s much harder to produce and often has a steeper learning curve than cut and sew garments. But Orley intentionally started this way, primarily because it allowed them to realize the brand with a limited number of pieces, and then grow from there. We had a great talk about the founding story of the brand, how it’s grown and evolved over the last five years, and how the internet and the direct to consumer market is changing everything.