On the 53rd episode of the Loose Threads Podcast, a show about the rapidly changing consumer economy, I talk with Alejandro Chahin, the founder of Mott and Bow, a direct to consumer denim brand injecting some much-needed value into the denim market. Alejandro started the company after realizing the opportunity to undercut traditional wholesale brands on price while delivering better quality. We had a good talk about the brand’s founding, its product strategy, and how it built affinity online.  

I enjoyed talking with Alejandro about the ups and downs of building a brand when the barrier to entry is low but the barriers to success are high. But once profitability is in sight, expanding and evolving only gets easier.