Press commentary on the symbiosis of direct-to-consumer brands and traditional wholesale retailers through the lens of Nordstrom’s merchandising strategy. Read the full article

On the shift away from direct-to-consumer-only and wholesale-only merchandising strategies:

By changing its merchandising strategy, Nordstrom has clinched deals with brands that never sold wholesale before, some initially setting out to avoid the wholesale channel altogether. Bonobos, Everlane, Reformation, Warby Parker, Greats, Good American, Raden and Madewell have all sold or currently sell through and select stores.


Across the board, the retail industry will see more openness at the table when discussing such partnerships — and the conversations will continue, according to Richie Siegel, the founder of retail analytics company Loose Threads. “The direct purity is over,” he said.