Press commentary on the changing state of the retail industry. Read the full article

On brands’ movement between wholesale and direct-to-consumer channels, through the lens of the brand Kendra Scott:

With 90 stores, 10,000 annual nationwide in-store events, 2,000 employees, an in-house technology team, Kendra Scott has built her one-time department store brand into a direct-retail business valued at $1 billion.

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Kendra Scott still has four department-store wholesale partners – Nordstrom, Neiman Marcus, Bloomingdale’s and VonMaur – and about 1,000 speciality boutiques in its retail network. But wholesale now counts for less than half of the business, a balance that more traditional wholesale brands are trying to strike in order to gain control over brand experiences and first-party customer data.

[…]

“It’s not the end of wholesale, the end of retail or the end of any channel for modern brands,” said Richie Siegel, founder of retail adviser firm Loose Threads. “The future is going to look like a healthy mix of sales channels that let brands get control of data and scale outside their own means.”