Press commentary on Harry’s acquisition by Edgewell Personal Care. Read the full article here.

On Harry’s larger trajectory, from a purely direct-to-consumer to a wholesale-heavy business:

It’s indicative of how Harry’s business has evolved, as well as the value legacy companies now see in brands that started as direct-to-consumer companies. They’re not just gateways to millennial customers — according to data from Euromonitor, Harry’s has just 2.6 percent of the U.S. shaving market, while Edgewell’s Schick and Wilkinson hold about 13.6 percent — but new blueprints for wholesale businesses.

“[Harry’s] business is shifting everyday more towards a wholesale business than just a direct-to-consumer business,” said Richie Siegel, founder at lead analyst at Loose Threads.