Press commentary on Bonobos’ embrace of ‘try before you buy’ retail. Read the full article here.

On why Bonobos is pivoting more to the ‘try before you buy’ model:

Bonobos has been quietly piloting a “try before you buy” service in three of its Boston-area guideshops and is looking at expanding the service to the West Coast. Tests in the pilot have been successful as a way for the company to get existing customers to continue coming to stores.


“Stores are operational for a reason. People want to buy products and walk out with them or exchange a product for another and leave the store with it,” Richie Siegel, founder and lead analyst at Loose Threads, said. “Shopping is not always a planned activity and the guideshop model limits these use cases.”