Press commentary on competition among direct-to-consumer product-driven brands. Read the full article.

On the risks in joining the direct-to-consumer luggage space:

“The general issue with luggage, as with mattresses, is that it’s an infrequent purchase,” said Richie Siegel, founder of consumer advisory firm Loose Threads. “This is why Away and other brands have to expand into other related products: people are only buying a new suitcase every five to 10 years and/or if they have a bigger family. But product quality and innovation really matters, and hard-goods product development skills don’t always translate into soft-goods skills. There is opportunity outside of suitcases with travel products that are adjacent, better to use and more stylish. This is where Away has tried to expand, but its value prop is less compelling and there are mixed reviews about the products.”