Press commentary on the boom of direct-to-consumer brands and the new platforms that have surfaced to evaluate them. Read the full article.

Richie Siegel, the founder of retail consultancy Loose Threads, said that most consumers don’t shop for products by solely looking for those that were born direct-to-consumer. He said that sites that only focus on direct-to-consumer brands risk losing out on the shopper who just wants someone to tell them what the best mattress or the best razor is, regardless of whether it’s direct-to-consumer.