Press commentary on customer rewards programs. Read the full article.

“The key thing to focus on when it comes to value-add services is asking if the intended service solves a problem,” Richie Siegel, CEO of retail analytics firm Loose Threads, said. “Oftentimes they do not, especially the expensive ones, while some of the more affordable and simple ideas—like reserve in store—can make a big difference. Different customers have different problems that require different solutions.”