Press commentary on the fundamentals of customer acquisition, ecommerce and what can make a good retail experience. Read the article.

“Not every brand is a billion-dollar brand,” according to Adweek retail tech reporter Ann Marie Alcantara, who takes on DTC 3.0 with a look at the current challenges facing direct-to-consumer brands from a correction on the market to consolidations and closures.

Also on this week’s episode of Yeah, That’s Probably an Ad, Alcantara and CPG reporter Paul Hiebert join host Ko Im shed light on the winners of Adweek’s 2020 Retail Awards, with honorees including Ulta BeautyTarget and Square.

Plus, Loose Threads founder and podcaster Richie Siegel dives deeper into the fundamentals of customer acquisition, ecommerce and what can make a good retail experience.