• Chico’s will begin selling its core apparel collections on Amazon in May 2018, and might include its other brands—White House Black Market and Soma—on the site if all goes well. For Chico’s, the opportunity is a welcome one that may rejigger its falling net sales (down 7.8% in 2017) and same-store sales (down 7.7%), capturing new shoppers who will reap the benefits of Amazon shipping. At the same time, Chico’s could also bring Amazon more traffic from hard-to-reach older demographics.